Unicorn is a super-condensed Display with a blasé feeling.
It was firstly inspired by a lowercase set seen on a furniture ad in Domus (the architecture magazine) #192, from 1943.
For best results, use with a bright & smart colour palette.
Appointed by the Unicorn. Of course.
Showing posts with label 1940s. Show all posts
Showing posts with label 1940s. Show all posts
Download Shopping Guide Font Family From Jeff Levine
While watching the 1947 holiday classic “Miracle on 34th Street”, one scene in particular presented a chance to develop a retro type design.
‘Kris Kringle’ suggests to a mother visiting with her child in the Macy’s toy department to try Gimbel’s for a toy she couldn’t find at the store. The news of this behavior reaches Mr. Macy himself, who embraces the practice as a brilliant marketing strategy.
A number of departments are then presented with reference books containing competitor ads, and the visual of the cover stating “R.H. Macy & Co. Shopping Guide for the Convenience of Our Customers” shows on screen.
The thin, Art Deco sans serif monoline with a few serif-like hooks added onto some characters became the basis for Shopping Guide JNL, which is available in both regular and oblique versions.
Download Pen Sans Rounded Font Family From Jeff Levine
Many alphabet style examples from the Speedball Textbook on pen lettering have offered amateurs and professionals a source of inspiration since its first publication in 1915.
A 1940s edition presented a simple sans serif design rendered with the style ‘B’ round nib pen point, and has been recreated as the digital type face Pen Sans Rounded JNL, which is available in both regular and oblique versions.
Download Narrow Deco JNL Font Family From Jeff Levine
The hand lettered word ‘puzzles’ from the box cover of a 1940s set of metal “connected” puzzle pieces manufactured by the A.C. Gilbert Company was the initial typographic model, but some additions and changes were made.
Instead of the right side of the ‘P’ being a semi-circle, it was changed to a more conservative ‘’squared’ look. After drawing out all of the necessary glyphs, the overall height of the characters was extended to make the letters and numbers appear taller and narrower.
The end result is Narrow Deco JNL, which is available in both regular and oblique versions.
Download Ornate Deco Font Family From Jeff Levine
Download Allerton Font Family From Jeff Levine
Presenting a condensed Art Deco sans serif font with rounded corners and squared inner lines, based on the hand lettered title on the cover of the sheet music for 1944’s “Just A Little Fond Affection”.
Allerton JNL is available in both regular and oblique versions, and was named after a neighborhood in the Bronx, New York.
Download Maitre d Stencil JNL Font Family From Jeff Levine
Download Silly Behavior Font Family From Jeff Levine
Download Sign Studio Font Family From Jeff Levine
The French lettering book Album de Lettres Arti (1949) displayed a number of examples of unique, stylized typefaces.
One in particular features a multi-line sans serif in a classic Art Deco style with open-ended characters.
This design is now available as Sign Studio JNL in both regular and oblique versions.
Download Fine Food Font Family From Jeff Levine
A 1942 photograph showing the exterior of the famous Hollywood restaurant Sardi’s and it’s unusually lettered sign was the inspiration for Fine Food JNL.
Classically Art Deco, the Sardi’s sign had an ‘S’ looking like an inverted ‘J’ with a flat tail, a traditional ‘A’ replaced by a triangle and the ‘R’ composed of a ‘D’ with a diagonal extension.
These elements were balanced against more traditional [but complementary] characters to retain the novel charm of the original signage.
Fine Food JNL is available in both regular and oblique versions.
Download Chinese Song JNL Font Family From Jeff Levine
Download Garment Bag Stencil JNL Font Family From Jeff Levine
Searching the internet for interesting type ideas leads one to many unusual items for sale online.
An antique, hand-cut metal stencil from France with the word “Bagagens” [luggage] provided a condensed Art Deco design in a semi-stencil format (some solid letters, others with traditional ‘breaks’ within the characters). The digital version of the type style has a more traditional stencil character set.
Garment Bag Stencil JNL is available in both regular and oblique versions.
Download Supplier Stencil JNL Font Family From Jeff Levine
The design idea for this condensed sans serif stencil font was inspired by a post-World War II brass stencil spotted in an online auction.
The United States was assisting Europe with much-needed goods, and the text in the middle of a “stars and stripes” shield used for marking the shipping containers read “For European Recovery supplied by the United States of America”.
It was the first line (“For European Recovery”) that became the working model for Supplier Stencil JNL, which is available in both regular and oblique versions.
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